In a significant strategic move, HMD Global has rebranded the Nokia XR21 as the HMD XR21, marking a pivotal step towards establishing its own brand identity. This decision is part of a broader business strategy unveiled by HMD Global, which includes the introduction of new devices under its own label and the expansion of its product portfolio.
HMD XR21 Specs
The HMD XR21 retains the durable qualities and robust specifications of its predecessor, boasting features such as a Snapdragon 695 5G chipset, 6GB RAM, and 128GB storage. Its standout attributes include a 6.49-inch 120Hz IPS LCD display and MIL-STD-810H and IP69K certifications, emphasizing durability and reliability. Notably, production of the HMD XR21 has commenced in Hungary, underscoring HMD Global’s commitment to local European manufacturing.
Moreover, HMD Global has unveiled additional products as part of its revamped business strategy, including the rebranded XR21 smartphone and T21 tablet. The XR21, formerly known as Nokia’s rugged smartphone, maintains its sturdy specifications and now features the HMD logo. Meanwhile, the T21 tablet offers a sleek design and impressive display, catering to diverse consumer preferences.
Despite the rebranding, the HMD XR21 remains faithful to its predecessor’s specifications, including a Snapdragon 695 SoC, 6GB RAM, and 128GB storage. It boasts a 6.49-inch FHD+ display with a 120Hz refresh rate and is MIL-STD-810H and IP69K certified for durability. Additionally, the device is equipped with a 64MP main camera, 8MP ultrawide lens, and a 4,800mAh battery with 33W fast charging support. With Android 13 out of the box, the HMD XR21 promises two years of OS upgrades and three years of security updates, ensuring longevity and reliability for consumers.
This strategic shift by HMD Global reflects its commitment to establishing a distinct brand identity and enhancing its presence in the competitive smartphone market. By focusing on local production, rebranding initiatives, and product portfolio expansion, HMD Global aims to appeal to a broader audience of enterprise and general consumers, offering devices that prioritize durability, reliability, and security.
