Motorola is set to unveil its latest flagship smartphone, the Motorola Edge 50 Ultra, in India on June 18, 2024. The device will be available for purchase on Flipkart and other retail platforms. This launch is expected to heighten competition with models like Xiaomi’s 14 Civi, promising advanced features and powerful specifications aimed at tech enthusiasts.
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Design and Specifications
- Unique Designs:
- Three distinct designs, including a special variant with a real wooden back panel in an off-white hue, complemented by a golden finish on the side frames. This variant features a sophisticated aesthetic with a prominent Motorola logo and a triple camera setup in a slightly protruding module.
- Display:
- 6.7-inch LTPS pOLED curved display with 1.5K resolution
- 144Hz refresh rate for smooth visuals
- HDR 10+ support
- 2500 nits peak brightness for vivid imagery
- Processor:
- Qualcomm Snapdragon 8s Gen 3 processor
- Up to 16GB of LPDDR5X RAM
- Up to 1TB of UFS 4.0 storage
- Runs on Android 14
- Durability:
- IP68 rating for water and dust resistance
Camera and Battery
- Rear Cameras:
- 50MP main camera with Optical Image Stabilization (OIS)
- 50MP ultra-wide angle lens
- 64MP telephoto sensor with 3X optical zoom
- Front Camera:
- 50MP for high-resolution selfies and video calls
- Battery:
- 4500mAh capacity
- Supports 125W wired and 50W wireless charging for rapid power replenishment
Advanced Charging and Battery
- Charging Capabilities:
- 50W wireless charging
- 125W wired charging for rapid recharging
- Battery Life:
- 4500mAh battery expected to last a full day on a single charge
Performance and Storage
- Operating System:
- Latest Android 14 OS
- Memory and Storage:
- Up to 16GB of LPDDR5X RAM
- Up to 1TB of UFS 4.0 storage for ample space for apps, photos, and videos
Price and Availability
- Pricing in Europe:
- Priced at EUR 999, roughly translating to ₹88,870
- Expected Indian Market Price:
- Likely between ₹40,000 and ₹50,000 to remain competitive in the flagship Android smartphone market
Market Impact and Competition
The Motorola Edge 50 Ultra is positioned as a premium offering, aiming to compete with high-end models like the Xiaomi 14 and OnePlus 12. Its advanced features and competitive pricing are expected to shake up the premium smartphone segment in India, challenging established brands and capturing a larger market share.
The Motorola Edge 50 Ultra combines innovative design with high-end specifications, including advanced charging, a versatile camera system, and substantial storage options. The launch on June 18 is anticipated to be a significant event for both tech enthusiasts and the smartphone industry, setting the stage for a competitive showdown in the Indian market.
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