Noise, a leading brand in the wearable technology market in India, has expanded its product lineup with the launch of two new smartwatches: the ColorFit Pro 4 and the NoiseFit Origin. Both models bring advanced features and competitive pricing, catering to diverse user needs.
ColorFit Pro 4
The ColorFit Pro 4 is priced at Rs 6,500 and boasts a 1.78-inch AMOLED display with a resolution of 368×448 pixels and an always-on display mode. It is designed with a sleek stainless steel frame and is available in multiple colors. Key features include:
- Health Tracking: The smartwatch supports heart rate monitoring, SpO2 measurement, sleep tracking, stress monitoring, and over 100 sports modes.
- Smart Features: It includes Bluetooth calling, notification alerts, music control, and weather updates.
- Battery Life: Offers up to 10 days of battery life.
- Durability: IP68 water resistance rating.
The ColorFit Pro 4 is available for purchase on Noise’s official website, Amazon, and Flipkart.
NoiseFit Origin
The NoiseFit Origin, priced at Rs 6,499, is Noise’s new flagship model, offering a premium experience with a host of impressive features. It is available in six color variants and three strap options: leather, silicone, and magnetic clasp. Key specifications include:
- Display and Design: The smartwatch features a 1.46-inch circular AMOLED display with a resolution of 466 x 466 pixels and 600 nits peak brightness. It has a sleek stainless steel design with a functional rotating crown and 3ATM water resistance.
- Performance: Powered by the EN 1 processor, which improves performance by 30%, and runs on the Nebula UI for a user-friendly experience.
- Health and Fitness: Comprehensive health monitoring including heart rate, SpO2, sleep tracking, stress tracking, and female cycle tracking. It supports over 100 sports modes and provides detailed insights into various activities.
- Smart Features: Supports gesture controls, Bluetooth 5.3, and smart widgets for quick access to essential data.
- Battery Life: Lasts up to 7 days on a single charge and supports fast charging.
The NoiseFit Origin will be available from June 7, 2024, on Amazon, Flipkart, the Noise website, and in Croma stores.
Market Position
Both the ColorFit Pro 4 and NoiseFit Origin are set to strengthen Noise’s position in the competitive Indian wearable market. The ColorFit Pro 4 offers high-end features at a competitive price, while the NoiseFit Origin targets users seeking a premium smartwatch experience with advanced technology and design. These launches reflect Noise’s strategy of providing feature-rich smartwatches that cater to a wide range of customer preferences, from budget-friendly options to more luxurious devices.
